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On the shores of East Lake in Montauk, take a flight of fancy!

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I don't know about you guys but after these last few weeks of the polar vortex we are ready for spring/summer '14! Unfortunately the weather isn't quite here, but we are excited to introduce our new collection to get you thinking of those warm days ahead! The color, the charm, the excitement create a sense of adventure for our spring summer collection.  In a nod to the world’s fair of summers past enjoy vintage madras accented with sequins and hot air balloons high in the sky with clouds.  Its nostalgia with a modern twist! Say hello to Harlow.  She is perfection in a summer pant.  Truly easy breezy and stylish!  Pair her with our new essential summer stripe tee and your out the door. Brand new editions for summer include sun hats for baby to kids!  Plus an exclusive collaboration with Lucky Fish tees.  Based in Brooklyn, this long admired design house creates the best original tees. And for your tuned in tween, we’ve got you covered.  Knit dresses in all the right shapes.  Essential beach cover-ups, graphic tees and the perfect fold over athletic shorts. Individual style with a pink chicken edge. Not to be missed are our expanded collection of fashion essentials for kids from 2 to 10.  Your little camper never looked so stylish yet felt so comfy. Think classic camp shorts, rib tanks and so much more. Check out shots from our Montauk beach/bbq shoot & some behind the scenes! Screen Shot 2014-02-10 at 5.14.52 PM   Screen Shot 2014-02-10 at 4.58.16 PM

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