Summer Hat Collaboration: Pink Chicken x Sunshine Tienda

We are so excited about our Summer 2024 collaboration with Sunshine Tienda! We are two female-founded brands dedicated to giving back while inspiring happiness and confidence through our sunny collections. Naturally, we collaborated to introduce their first ever Mommy & Me hat collection - the colors designed to match back to our Summer Jaipur Collection! Each hat made and sold helps provide lasting support for talented female artisans in rural Guatemala and their families.
Read more about them below and shop the collection here!
1. How did the collaboration with Pink Chicken come about? What was your favorite part about the partnership process? We’ve been Pink Chicken fans forever! When we decided it was time to introduce a kid’s hat, we knew we couldn’t do it with anyone else. It’s exciting and powerful what you can do with like-minded brands.
2. Feelings on launching your first Mommy & Me collection? VERY exciting! So much thought, love and hard work is put into every single new product we introduce to our collection. Our customer has been asking for a children’s hat for years, and we couldn’t wait for the launch!
3. Being female owned and operated is something we at Pink Chicken highly admire – what has been one of your biggest wins so far, and one of your biggest struggles? Great question. Creating and nurturing our supply chain has been one of our greatest challenges, and wins, to date. It impacts so many people and will always be our biggest accomplishment. We’re also coming up on 10 years in November and that is a huge milestone for us. Cultivating an amazing workplace for our team and a fun brand is another big win. Happiness is everything and we want that to be paramount in every aspect of our brand. One of our biggest struggles is time – there’s just never enough. We’re learning every day how to best manage our time and prevent it from being an obstacle.
4. How did you form your relationship with the female artisans in Guatemala? Please tell us more about how your partnership with them works? We met our artisan partners in the most organic way possible – through travel! We have fostered our relationship with them over many years. Together, we have been able to scale from our first order of 20 hats and two artisans, to working with more than 100 artisans and shipping out more than 25,000 hats this past year. The commitment and talent that these women have is incredible. A lot of the women in our program are the primary breadwinners for their family, so this has given them the ability to stay home and take care of their children while also making an income.
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