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Founder Stacey Fraser’s love for fashion started in childhood — hand-sewing clothes and sketching dresses in her notebooks. After years designing for big-name brands, she launched Pink Chicken to create clothing that’s joyful, carefree, and made to twirl.
"Pink Chicken is a labor of love. Every print, every color, every stitch is a reflection of joy.” - Stacey Fraser, Founder
Image caption CTA
We believe getting dressed should be fun, not complicated. Our designs mix vintage charm with modern ease, inspired by everything from flea markets to travel. With a focus on comfort and individuality, Pink Chicken is designed to be lived in — from school days to holidays and every messy, magical moment in between.
Pink Chicken began in 2006 when Stacey Fraser started sketching playful designs from her NYC apartment, dreaming of a line that celebrated both style and spontaneity. A year later, the brand launched its first girls’ collection, full of color, whimsy, and ease.
As Pink Chicken grew, so did its offerings, adding baby and women’s styles, opening retail stores in destinations like Amagansett, and building a loyal community along the way.
Today, we remain a family-run business committed to spreading joy, one outfit at a time.
Behind the scenes is a tight-knit team of creatives, thinkers, and doers who bring Pink Chicken to life — from pattern-makers and designers to our fulfillment crew and store staff.
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