
Spotlight on our friendly friends print created by artist Naïma Jakimowicz for our Fall '23 Collection. We asked Naïma about her creative process, her personal style and more. Read the full Q&A below!

1.Where did you grow up and where do you live now? I grew up in Paris and now live in Toulouse, South of France, where the sun is shining and the croissants are delicious.
2. How long have you been drawing? It was almost the only thing I liked at school. I’ve been drawing my entire life, anytime, anywhere. It sounds a bit boring, but it’s the truth 🙂

4. How would you describe your personal style and how does this affect your work? My style is fun, naive and colored. I’m enjoying a lot when I create and I always hope to share this joy and happiness to the humans who will see my work. I draw things that matter to me: crazy nature, strong women, funny dogs.

6. What has been your biggest struggle as an artist so far? I’m grateful for not struggling with my art; fortunately I have tons of ideas and always good motivation. I think the difficult part is the administration. Running a small business can be tough, like doing accountability, the commercial part, staying active on social media, being super wise with money, making the right decisions about investments. I see how it can be fragile and I’m always super careful. I would loooove to draw all day long while listening to nice podcasts or music, but hey, it’s also a business. I’m super proud I’m able to live from it.

8. How do you feel about seeing your prints on clothing? It is so coooooool!!! I enjoy it so much. This summer I was walking around a small village in the mountains. I saw a little girl playing and I said to her "Oh I love your dress! The pattern is super cute." Then I stopped and said, "I think it ‘s mine! I drew these flowers!"